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Research papers

Mixed research techniques for a mixed economy

The paper describes the changes in the radio market and explores the implications for joint industry measurement in the future. The main issues that must be considered in setting out the scope of the measurement solution are outlined, and the main...

Catalogue: ARF/ESOMAR Worldwide Radio 2001
Authors: Tony Twyman, Chris Mundy
Company: British Broadcasting Corporation (BBC)
April 1, 2001
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Citation

Twyman and Mundy (2001a, April 01). Mixed research techniques for a mixed economy. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/mixed-research-techniques-for-a-mixed-economy